What Exactly Creates a Fashion Trend?

ECONOMIC PRINCIPLE: Institutions are the “rules of the game” that influence choices.

THESIS: Many things like social media, celebrities, and culture influence consumers choice on their fashion and fashion trends.

SYNTHESIS PARAGRAPH:

Most people think that fashion trends come from the designers themselves, but they are wrong. It is the influences around us that influence the clothes we wear and the way we dress. Researching this topic of “what makes a fashion trend” brought me many different answers, one of them being the celebrity influence. In an article published by stylefair.com, written by Phoebe Alexander, she says ““Why are certain things considered hip or popular? It is usually because famous people or celebrities have been seen wearing these things. So, celebrities not only influence fashion. I would say that they create fashion too. Celebrities are often our inspiration for what to wear.”. Celebrities are looked up to and idolized so naturally people will try to look like them and catch on to the trends they set. Another answer I found was that fashion trends are created by social media. Our society is so reliant on social media that it is almost impossible to not be inspired by it. People are now able to scroll through their newsfeed and see new fashion trends. Also because the internet is so widespread, if a trend is introduced on social media, within a few hours it could become the next hottest new fashion trend. The last main answer I found to my research question was the cultural influences around us. Everyone comes from a certain cultural background, or certain area and that will affect the way a person dresses. Whether someone is from India and wears saris, or from England and wears Burberry, the area and culture we come from influences our fashion trends.