KEY ECONOMIC PRINCIPLES I’M ADDRESSING: All Choices have an Opportunity Cost, and People respond to incentives in predictable ways
OVERALL RESEARCH QUESTION: What makes a social entrepreneurship successful and profitable?
SUB QUESTIONS
What specific causes are people most attracted to when supporting a business?
How do companies avoid "greenwashing" or claiming false advertisements about their products being organic, non GMO, etc. ?
What are some programs and companies that model social entrepreneurship?
RESOURCES FOR RESEARCH:
DATABASES: Gale Opposing Viewpoints Database, Gale Global Issues in Context
WEBSITES: Forbes (article called Why Social Entrepreneurship is Not Enough) , Business Insider, Economic Times
OTHER (OPTIONAL): Wealth at the Bottom of the Pyramid, Banker to the Poor (books)
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