Friday, February 12, 2016

Fashion Trends

  • http://images.asos.com/newsletter/nl_ww_uk_030912/A1.jpg

  • KEY ECONOMIC PRINCIPLES I’M ADDRESSING:  Because of Scarcity, People Choose, People Respond to Incentives in Predictable Ways, Institutions are the “rules of the game” that influence choices
  • OVERALL RESEARCH QUESTION: What determines a fashion trend?
  • SUB QUESTIONS
    • How has the economy i.e. tastes and preferences influenced trends in the fashion world?
    • What exactly classifies a successful trend?
    • How do trends differ in other parts of the world?
    • What do companies do to start/advertise a trend?
  • RESOURCES FOR RESEARCH:
    • DATABASES: Proquest, Britanica school
    • WEBSITES: fashion.about.com, www.smithsonianmag.com, thefashionspot.com
    • OTHER (OPTIONAL): Fashion trends: analysis and forecasting by: Eundeok Kim and Ann Marie Fiore, videos on fashion trends

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