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Lush Cosmetics makes a unique packaging to show their refusal to test on animals and give back to the world. Laura Castetter’s argument is that lush is a unique company that uses their products to give back, they give a 100% of the money made from their charity pot lotion to charities. Ruchika Kumar has the argument that their strategy with packaging is to have an eco-friendly packaging. Laura Castetter is a reliable source because she is an advocate for marketing that stays true to the business. Ruchika Kumar is a reliable source because she interviewed with the marketing director of Amaltas Retail, a representative of lush in India.
Lush Cosmetics is a company that uses their products to promote a healthy lifestyle. They have different products that range from lotions to shampoos. Lush use their products to give back to others. In the past, they have had different products that all proceeds are given to a certain charity. Thier longest running campaign, is their Charity Pot. Charity pot is lotion that all the funds “goes to this fund, and the small charities use this money to fund practical, actionable projects relating to humanitarian, environmental, and animal rights issues.”( Laura Castetter ). Their products support charities and not just the charity pot has given back. They have had soap that read “Gay is Okay” and that gave back to charities that help areas around the world that have harsh laws against LGBT people. Lush’s unique products help give back to people around the world while providing natural, vegan products.
Lush cosmetics provides a unique packaging for all their products. In an article about Lush Cosmetics in India, Ruchika Kumar said that “According to Kamath, the brand follows naked or no packaging strategy to stay eco-friendly” ( Ruchika Kumar). When walking into a Lush store, most of their products are packaged in a black container, or are put in bags. Their containers are reused and are recycled to be used over and over again. Products that are not prepackaged in those black containers, are put in recycled bags. Lush even has a promotion that allows customers to bring in 5 clean, empty bulk containers and receive a free fresh face mask. The packaging at Lush is really unique because it follows the strategy of eco-friendly packaging. How do vegan products affect the skin?
I like how you chose to portray a company that gives back to its consumers and also helps the community around it. Most people would pick on a company and list all the faults. Good job man.
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